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Big Brands, Big Trouble
Lessons Learned the Hard Way
by 
Jack Trout
Jeff Woodman
  
Publisher: Penton Overseas, Inc.
Subject(s):  Business
Nonfiction
Language(s):  English

Format Information

OverDrive WMA Audiobook add to cart
Available copies:  
Library copies:  
File size:   40935 KB
ISBN:  
Release date:   Apr 01, 2002

Description

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

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Digital Rights Information

OverDrive WMA Audiobook
Burn to CD: Permitted
 
Transfer to device: Permitted
   Transfer to Apple® device: Permitted
 
Public performance: Not permitted
File-sharing: Not permitted
Peer-to-peer usage: Not permitted
 
All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.
 


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